Qualcomm shares experience in building a global technology brand with Viettel High Tech

During a visit to Viettel High Technology Industries Corporation (Viettel High Tech), Qualcomm’s leadership said that Viettel High Tech could build a new brand story, aiming to position itself as a technology company for the world.

On October 5, a Qualcomm delegation led by Mr. Don McGuire, Executive Vice President and Chief Marketing Officer of Qualcomm, visited and held a working session at Viettel High Tech. Mr. Nguyen Minh Quang, General Director of Viettel High Tech, received the delegation and discussed directions for expanding cooperation between the two sides in technology, business and international communications.

The delegation also included Qualcomm executives in charge of marketing, business development and technology, as well as representatives of Qualcomm in Vietnam
 

On the business front, the two sides discussed further expanding opportunities in international markets. Qualcomm has recently supported Viettel High Tech in reaching out to and advancing cooperation with partners such as ULAK (Türkiye), Rakuten Symphony (Japan) and Deutsche Telekom (Germany). Viettel High Tech and Qualcomm are currently continuing to work together on a trial project with an operator in the UAE.

At the meeting, General Director Nguyen Minh Quang expressed his hope that Qualcomm would continue to support Viettel High Tech in expanding connections with partners, operators and potential customers, thereby creating more opportunities for the technology products researched and developed by Viettel High Tech to reach international markets.
 

Another topic discussed at length by the two sides was communications coordination to raise Viettel High Tech’s profile in international markets. Viettel High Tech proposed expanding its cooperation with Qualcomm in several areas, including joint appearances at major technology events, engagement with industry analyst firms, joint participation in international awards, and the sharing of market insights to inform product strategy.

MWC Barcelona 2027 was identified as a key opportunity. Viettel High Tech proposed that Qualcomm consider allocating space at its booth to showcase the Corporation’s 5G Open RAN base stations and 6G roadmap. From a marketing perspective, Mr. Don McGuire suggested that the two sides leverage major events such as MWC to jointly announce products or cooperation results, thereby drawing greater attention from the international press and technology community.

Speaking at the meeting, Mr. Don McGuire noted that to build trust and credibility with operators worldwide, Viettel High Tech’s products must continuously innovate while ensuring performance, operational efficiency and cost optimization.

Notably, when discussing Viettel’s shift in international identity from a telecommunications operator to a technology innovation company, Mr. Don McGuire said the starting point must be a truly great product. On that foundation, the company needs to build a positioning and a story for each product, and ultimately a brand story capable of changing how the market perceives Viettel.

According to the Qualcomm executive, Viettel can tell a new story about itself, positioned as a technology company for the world, delivering solutions that meet the needs of global customers both within and beyond the telecommunications network sector.

Earlier, the Qualcomm delegation toured Viettel High Tech’s telecommunications and civilian product showroom, learning about its flagship products and technology solutions, with a focus on those related to the two sides’ areas of cooperation, such as the 32T32R 5G gNodeB base station, AI cameras and smart devices.

Mr. Don McGuire is the latest senior Qualcomm executive to visit and work with Viettel High Tech, following Mr. Cristiano Amon, President and Chief Executive Officer; Mr. Akash Palkhiwala, Chief Financial Officer; and Mr. Durga Malladi, Executive Vice President. The visits by Qualcomm leaders overseeing key functions, from management and finance to technology and marketing, reflect the depth of the Viettel–Qualcomm strategic partnership, which extends beyond technology research and development to increasingly encompass business, markets and international brand building.